PRIVACY POLICY

Privacy Policy

Last Updated: [July 22, 2026]

At Trueself ("Trueself", "we", "our", or "us"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit www.wearetrueself.com (the "Site"), purchase our products, or otherwise interact with us.

This Privacy Policy has been prepared in accordance with the Turkish Law on the Protection of Personal Data No. 6698 (KVKK), the Consumer Protection Law No. 6502, and, where applicable, the General Data Protection Regulation (GDPR) for customers located in the European Economic Area.

1. Information We Collect

When you use our Site, we may collect the following categories of personal information.

Identity Information

  • Name and surname

Contact Information

  • Email address
  • Telephone number
  • Billing address
  • Shipping address

Order Information

  • Products purchased
  • Order history
  • Delivery details
  • Payment status

Please note: Payment card information is processed securely by our authorized payment providers. TrueSelf does not store your full payment card details.

Technical Information

When you browse our Site, certain information is collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Time zone
  • Website usage information
  • Cookie identifiers
  • Referral pages
  • Pages viewed
  • Session duration

2. Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Ensure the proper functioning of our website
  • Remember your preferences
  • Improve website performance
  • Measure website traffic
  • Analyze visitor behavior
  • Support marketing and advertising activities

You may disable cookies through your browser settings. However, some features of the Site may not function properly if cookies are disabled.

For more information, please refer to our Cookie Policy.

3. How We Use Your Personal Information

We process your personal information only for lawful purposes, including to:

  • Process and fulfill your orders
  • Process payments
  • Arrange shipping and delivery
  • Send order confirmations and invoices
  • Respond to customer service requests
  • Verify transactions and prevent fraud
  • Improve our products and website
  • Analyze website performance
  • Comply with legal obligations
  • Send marketing communications where you have provided your consent
  • Protect our legal rights and business interests

4. Legal Basis for Processing

Where required under applicable law, we process personal data based on one or more of the following legal grounds:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate business interests
  • Your explicit consent (where required)

5. Sharing Your Personal Information

We may share your personal information with carefully selected third parties only where necessary.

These may include:

  • Shopify (our ecommerce platform)
  • Payment service providers
  • Shipping and logistics partners
  • IT and cloud hosting providers
  • Analytics providers (such as Google Analytics)
  • Marketing service providers
  • Professional advisers
  • Government authorities where legally required

We do not sell your personal data.

6. International Data Transfers

As we operate internationally, your information may be transferred to and processed outside Türkiye, including by our technology and service providers.

Where required by law, we take appropriate safeguards to ensure your personal information remains adequately protected.

7. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill our contractual obligations
  • Meet legal and accounting requirements
  • Resolve disputes
  • Enforce our agreements

When retention is no longer necessary, your personal information will be securely deleted, anonymized, or destroyed in accordance with applicable law.

8. Your Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Request restriction of processing
  • Object to certain processing activities
  • Withdraw your consent at any time
  • Request data portability where applicable

Under KVKK, individuals also have the rights provided under Article 11 of Law No. 6698.

Requests regarding your personal data may be submitted using the contact details below.

9. Marketing Communications

If you have opted in to receive marketing communications, we may occasionally send you updates regarding new collections, events, or special offers.

You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

10. Children's Privacy

Our website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

11. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

While no method of electronic transmission or storage is completely secure, we continuously work to safeguard your information using commercially reasonable security practices.

12. Third-Party Services

Our Site may contain links to third-party websites or use third-party services, including Shopify, payment providers, analytics providers, and social media platforms.

We are not responsible for the privacy practices of these third parties. We encourage you to review their respective privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or technology.

The latest version will always be published on this page together with its effective date.

14. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

TrueSelf

Email: dream@wearetrueself.com

Website: www.wearetrueself.com

For requests relating to your personal data under applicable law, please include sufficient information to verify your identity and enable us to process your request efficiently.